We’ve deployed an AI assistant to streamline how journalists submit their journalist requests, saving busy newsrooms time each week.
When submitting a journalist request an artificial intelligence assistant categorises the enquiry into subject areas to match our PR subscribers’ preferences. This simplifies the process for journalists by eliminating the need to make manual topic selections.
Benefits:
- Time-saving innovation: Journalists can submit requests without navigating category systems, streamlining the media request submission process.
- Needs matching: Artificial intelligence assistants analyse journalist request content to assign relevant topics, ensuring accurate and rapid distribution of the journalists’ requests that match public relations professionals’ individual needs.
- Newsroom efficiency: By simplifying the enquiry submission process, journalists can focus more on story development and less on administrative tasks.
This update is about empowering journalists to focus on what truly matters – crafting compelling stories. By removing the tedious task of categorising when submitting journalist enquiries we’re giving valuable minutes back to every request and making journalism more efficient without compromising on quality or human insight.
As newsrooms continue to adapt to digital transformation, tools like the Dot Star Media journalist request service demonstrate the potential for AI to support and enhance journalistic practices without replacing the essential human element of reporting.
Journalist can submit their media requests – free of charge – here: dotstar.media/submit