As 2024 unfolded, the journalist requests distributed by Dot Star Media revealed trends and key themes. Here’s a month-by-month breakdown of what journalists focused on and the opportunities for PR professionals to connect.
This summary was created by tokenising the words in nearly 20,000 journalist requests. Using keyword analysis we identified recurring topics, terms and phrases to uncover broader themes. To make sense of the data, we grouped related terms into six major categories: Technology, Health, Politics, Lifestyle, Business, and Entertainment.
January: A Fresh Start
Journalists kicked off the year with a focus on:
- Health & Wellness: Resolutions and trends like fitness and mental health dominated.
- Lifestyle: Travel and interior design were in high demand.
- Business: Start-ups gained attention, with requests for innovative economic stories.
February: Love and Policy
The short month saw:
- Health: Continued focus on wellness, particularly diet trends.
- Politics: A spike in government-related queries ahead of policy announcements.
- Entertainment: Valentine’s Day 💘 drove interest in events and celebrity partnerships.
March: Springboard for Innovation
March highlighted:
- Technology: Requests around innovations in AI and blockchain.
- Lifestyle: Outdoor travel themes alongside fashion features.
- Business: Journalists explored funding trends in start-ups and small businesses.
April: Fresh Perspectives
Spring brought:
- Entertainment: Event-heavy coverage, from festivals to film premieres.
- Health: A rise in mental health awareness campaigns.
- Lifestyle: Garden and home stories gained traction.
May: On the Move
With warmer days, journalists looked for:
- Travel: Emerging destinations and summer getaways.
- Health: Wellness retreats and fitness journeys.
- Technology: Continued buzz around emerging apps and tech solutions.
June-August: Summer Peaks
The summer months were filled with:
- Lifestyle: Stories on vacation trends and summer living 🌞
- Entertainment: Festivals and music events took centre stage.
- Technology: Coverage of innovation in green energy and AI integration.
September: Back to Business
As routines resumed:
- Business: Increased focus on economic forecasts and market trends.
- Health: A push toward work-life balance and employee well-being.
- Politics: Discussions around upcoming US election.
October: Storytelling Season
Autumn storytelling focused on:
- Lifestyle: Seasonal home décor and holiday travel.
- Technology: The lead-up to major tech launches and reviews.
- Entertainment: Awards season brought celebrity features to the forefront.
November: Reflect and Prepare
Journalist request focus shifted to:
- Business: Year-end financial summaries and projections.
- Health: Pre-holiday wellness and mental health.
- Politics: Continued discourse on government policies.
December: Closing Chapters
The year’s close highlighted:
- Lifestyle: Reflective features on travel and home.
- Business: Predictions for 2025.
- Health: A resurgence in fitness resolutions and detox plans.
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