Keyword occurences in the last 12 months
We’ve added a column to the keywords list to show a count of the occurrences of each keyword during the the last 12 months.
The past is an imperfect guide to the future, nevertheless, in the realm of journalist requests some themes are cyclical, some topics evergreen, and some subjects sporadic.
Seeing a count of previous occurrences of your keywords can help in refining your list of keyword filters. That is, if you use keywords at all. Keywords work best when your work is tightly focused around a single area, such as a single-issue charity, rather than an agency representing a range of clients.
